Art direction is the overall vision of an artistic production, and it is the art director’s responsibility to create, supervise, and unify this look and feel. They take a hands-on lead design and artistic role to ensure messages communicate visually, stimulate moods, contrast features, and create emotional appeals to an intended target audience. The art director decides on visual elements, what artistic style to use, and when to use motion.
Welcome to Autobody Technology: Painting
An introduction video can humanize a new experience for all students. Establishing an emotional presence through storytelling builds rapport with viewers and fosters a sense of community.
During this project, it was important to actively participate in brainstorming sessions and support all team members as needed. It was important to ensure that all content remained consistent regarding messaging, style, quality, and tone to meet the needs of clients and end viewers. Art direction, motion design, and illustration by Lydia Reynolds. Video production by Librado Lozano.
Success Coaches Supporting Students
Dallas College's overall mission is to transform lives and communities through higher education. On their journeys, students encounter various obstacles in infinite combinations that require support from the communities surrounding our campuses. Success Coaches play a huge part in helping people in need identify their needs and where to get resources, so they may continue to register for classes and complete their desired educational goals.
Because the student base of Dallas County is so diverse, choosing the right voice for messages is critical work, and special care is taken in choosing the voice choices and character creation. Our “Dallas College Student” elicits emotions and, more importantly, creates a common ground between their struggles and the struggles of the actual student audience Dallas College wants to help.
Humor activates the brain's dopamine reward system, stimulating goal-oriented motivation and long-term memory, which means that humor can improve retention in audiences of all ages. In this series, the team used humor to crack open subjects that may be intimidating for some students.
These character-driven campaigns build relationships between the company and the audience and between the audience and the characters. These relationships may grow across platforms creating a continuous voice and fostering a connection between an institution and its constituents. This project required keeping up with creative and marketing trends, creative technology, and continued skill development. All aspects of graphic design and art direction, from conception to delivery, managed by Lydia Reynolds. Technical production by Librado Lozano with Dallas College.
Team building through chemistry
In Cocina Arena we visit a fictional competitive cooking reality show where building an efficient and effective team is not as simple as it might seem. This is one story in a series of learning narratives included in a professional development course at Dallas College and its purpose is to show learners what can happen when you build an unbalanced team.
Using pre-styled assets, character models and props, each world of this flat graphic style is created to fit a story. This makes all props and characters visually consistent and interchangeable between fictional workplaces. With consistency and adaptability of visual style in mind, an exciting world is paired with a concept, then start relatable characters are developed to inhabit that world and push the story forward. Art direction, illustration, layout and design by Lydia Reynolds.